WHO WE ARE
24seconds is a corporate
global brand initiative.
Our goal is to contribute to improving road safety worldwide. We aim to gather support from companies and help the UN Road Safety Fund to continue funding projects in nations with alarming road safety fatality rates. Moreover, we seek engagement from brands, non-profits, and individual ambassadors to drive tangible change. Together, we want to make a positive impact on an often-overlooked issue affecting people globally.
Our goal is to gain
seconds each year.
By reducing the number of deaths and injuries from road crashes, we will change our brand’s messaging. An ever-changing brand that keeps us updated on the current road safety situation according to global data which are published every few years.
All of the proceeds from the initiative
will be donated to the UNRSF
The United Nations Road Safety Fund mission is to help make roads safe for every road user, everywhere, financing road safety projects in low- and middle-income countries.
